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Multi award-winning fashion, beauty and travel blog, founded in 2012 by Victoria Magrath after the completion of her PhD in Fashion Marketing. Read more...

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Inthefrow

Holiday

50 Woven Bags & Totes to Lust Over for Spring

If you’re looking for a new spring summer bag to add your collection then look no further no matter your budget

How to Add a Little Colour into Your Closet

If the spring sunshine is making you want to experiment with some colour in your wardrobe here’s a few ways to switch things up with purpose

How to Still Look Stylish When it’s Cold Outside

When the weather turns cold and grey outside that doesn’t mean you can’t look and feel stylish – here’s how!

A to Z: My Most Loved Brands & Online Shopping Destinations

My dream A to Z consisting of my most loved, most worn and most lusted after brands as well as my favourite online shopping destinations

My Top 10 Most Worn Styles & Trends of 2020

A look back at some of my favourite styles, newest trends and most worn pieces from 2020 that adorned my Instagram as much as my closet

2020 in Pictures: A Year Unlike Any Other

A look back at 2020 – through memories, pictures and searching for bright sparks of joy in amongst a year unlike any other

Inthefrow x Edge of Ember: The Making of The Cosmos Collection

A little look behind the scenes at the creative process of the Cosmos Collection and some exclusive shots from the campaign shoot

Introducing Inthefrow x Edge of Ember: The Cosmos Collection

I am so very excited to announce the launch of the Cosmos Collection in collaboration with the incredible jewellery brand Edge of Ember

Why White Trousers are More Versatile Than You Think

White trousers instill fashion fear when you think about adding them to your wardrobe? Here’s why the trend is more versatile than you might think

25 Ways to Wear Denim for Every Style

It doesn’t matter what season we’re in or what occasion it is, it always seems like choosing a chic denim addition to your closet will be a great investment

How to Choose The Right Swimwear For You

Whether you’re heading to the sunshine or a local spa, choosing the right swimwear can be overwhelming with so many styles on offer – here’s a few faves

25 Floral Dresses that Aren’t Just for Summer

Florals don’t just have to grace your closet in spring/summer but rather choose the right dress and it will become one of the most versatile pieces you own

30 Last Minute Holiday Pieces for Every Budget

Planning a last minute sunshine getaway here or abroad? Here’s 30 holiday picks that are super versatile, completely on trend and suit every budget

My Most Worn Pieces in 2020 so Far

A look into my 2020 wardrobe so far and what pieces have made an impact on my style, my mood and my purchasing habits during lockdown

36 of The Best Summer Dresses for Every Budget

It’s finally time to see some sunshine here in England and that means styling some beautiful, lightweight summer dresses for those much longed for days

How My Shopping Habits Have Changed in 2020

A look at how my shopping habits have changed during isolation and if the #stayhome start to 2020 will see more changes yet to come

An Honest Letter to the Person I was before Covid

With all this time to think whilst we #stayhome, I wanted to be honest about the thoughts and emotions I’ve felt about the life I led before Covid-19. Might this change the people we become in the future?

What Content Creators Need to Know about the Influencer Industry

Every content creator has to navigate the blogging industry in a world that changes every day. Here are 15 tips for bloggers and creators to stay on track

The Style & Beauty Diaries: November 2019

The fourth in my monthly series looking back over the past month of fashion styling, beauty must haves and once in a lifetime career highlights

Discounted Winter Coats and an EXCLUSIVE Black Friday Sale

Winter chic Jackets, Blazers, Coats and shorts you won’t find in any other sale, curated especially for you, from British Made Holland Cooper Clothing

5 Must Have Items I Can’t Travel Without

After years of travelling I have my packing down to a fine art but these are my 5 must haves that I just can’t travel without anymore

The Style & Beauty Diaries: October 2019

The third round up of my monthly diary series looking back over the past few weeks of fashion choices, beauty loves and once in a lifetime memories

How I’m Feeling After the Wedding – Have I Got the Blues?

So many people talk about the wedding blues after your big day but what about feeling relief? Here’s how I feel after planning the biggest day of our lives

How to Recreate My Bridal Pool Party Style

For part 2 of our wedding album I’m sharing all the details of my poolside party look and how we celebrated on the afternoon of our wedding day

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