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Multi award-winning fashion, beauty and travel blog, founded in 2012 by Victoria Magrath after the completion of her PhD in Fashion Marketing. Read more...

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The One Million Instagram Milestone – A Thank You!

A million thank you’s will never be enough but here’s a little something from the heart about the milestone we reached on Instagram recently

Is There Really Space for More Blogs in 2021?

If you’ve been thinking about creating a blog and you’re having second thoughts – here’s a few things to take into account before diving in

Be Whoever You Want to be: My Resolutions for 2021

No matter what 2020 meant to you, 2021 is an opportunity to start a fresh page in whatever way benefits you the most

2020 in Pictures: A Year Unlike Any Other

A look back at 2020 – through memories, pictures and searching for bright sparks of joy in amongst a year unlike any other

Simple Tips for Avoiding Festive Burn Out this Holiday Season

3 simple and achievable tips for making sure you enjoy all that the festive season brings this year instead of feeling overwhelmed and even burnt out

What to Know About Leaving The City for The Countryside

A chatty post about what it’s like moving to the countryside after living the city life for over 10 years and how we knew it was time for us to m

Inthefrow x Edge of Ember: The Making of The Cosmos Collection

A little look behind the scenes at the creative process of the Cosmos Collection and some exclusive shots from the campaign shoot

Introducing Inthefrow x Edge of Ember: The Cosmos Collection

I am so very excited to announce the launch of the Cosmos Collection in collaboration with the incredible jewellery brand Edge of Ember

How I Rediscovered My Love for Instagram

Sometimes social media can feel overwhelming but it only takes a single spark of inspiration to reignite the joy of sharing your passions on Instagram

3 Reasons to be Grateful for Social Media

Social media can feel heavy, overwhelming and so very negative but there are a few reasons I’m grateful it exists and here’s why

How to make your Instagram Images look Beautiful in Lightroom

The best and easiest tips to make your Instagram images look beautiful using just a few simple steps and editing techniques in Adobe Lightroom

4 Easy Tips to Create Amazing Blog Imagery

Sometimes shooting great quality imagery and being creative with your content needs just a few helpful hints to make the most out of your photography

How and Why I Bought an Hermès Kelly 28

Why I invested in an Hermes Kelly 28 and how I managed to buy the Kelly handbag without an appointment at the Hermes Boutique

Why You Should Embrace Your Missed Opportunities

Do you dwell on the opportunities you missed out on or do you try to learn how the next opportunity can benefit from your past hurdles?

How to Work with Brands on a Content Campaign: Step by Step

From first contact to posting a brand image, what are the steps I follow to work when working with huge global brands on their promotional campaigns

How to Pursue a Career in Fashion

After so many requests it’s time to chat about my own experience in the fashion industry and how exactly you can pursue a career in fashion yourself

My Dream Project: I Need Your Help

I can finally let you in on a little secret I’ve been keeping about my dream project but first I need your help in answering a few very important questions

How to Make Your Instagram Look Beautiful

An exciting look at how I create beautiful Instagram imagery as well as the launch of Frow Presets to edit your own beautiful imagery too

101+ Black Owned Businesses to Discover & Support

101+ black owned businesses to discover and support whether you’re looking for a new beauty brand to indulge in or some amazing home decor

Why a Diverse Social Media Feed is so Important

39 Black Creators and Influencers you should follow for inspiring fashion and beauty content, and why it’s so important to diversify your social feed

How The Influencer Industry is Adapting During Covid

There have been so many businesses and brands affected by the impact of Covid but how has the online influencer industry adapted in this uncertain time?

How To… Make Money Online as an Influencer

Episode 3 of How To in 10 is one of the most taboo subjects in this industry – how to make money online as influencer and increase your revenue stream

How To… Grow Millions of Followers Online

In episode 2 of How To in 10 I reveal the tips, tricks and advice you’ll need to successfully grow your social media following into the millions

How To… Make Your First TikTok Video

How to in 10 is a brand new series covering everything from TikTok to Fashion and from Finances to Beauty covering all you might want and need to know

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