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Multi award-winning fashion, beauty and travel blog, founded in 2012 by Victoria Magrath after the completion of her PhD in Fashion Marketing. Read more...

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What Happens in Cannes: With Elie Saab

Perfume, Red Carpet Gowns and lunch on a private Island with Elie Saab in Cannes

Walking the Cannes Red Carpet with L’Oreal Paris

Cannes Red Carpets, L’Oreal Blue Obsession Parties and Matching Blue Dresses with Dame Helen Mirren

Four Hotels, Four Cities, Four Countries: I’ve Fallen For

Travel is just as much about the journey as it is about where you choose to sleep. And here are four places you absolutely must visit!

Why 2016 Was the Best Year of My Life

A Visual Diary of the best year of my life. 2016 was the year of travel, love, adventures and best friends

How to Use the Armani Neo Nudes and Pastel Eye Tints

The Summer ’18 releases from Armani Beauty including a new exotic Prive scent and stunning pastel eye tints

Why I Feel Like I’m Falling Behind

Taken a moment to recap and reevaluate before making changes for the better

5 Steps To Get Yourself Red Carpet Glam

My top tips and tricks for getting yourself ready for that red carpet with as little stress as possible

My Highlights of 2017: A Visual Diary

I thought that 2016 was the best career year ever, until 2017 happened

Happy 5th Birthday, Inthefrow!

A thank you letter to everyone who has made the past 5 years so truly amazing

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