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With a PHD in fashion, a hair ambassadorship with L’Oréal Paris and a global audience, Victoria is the lady behind the award-winning fashion, travel and beauty blog, Inthefrow.

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The Slogan T-Shirts
You Need in Your Life

The slogan tee; we haven’t been able to escape it for a few years now. I remember maybe four years ago, the thought of a slogan tee felt so brash and OTT. Something that would make me feel like a human billboard, at a cost of hundreds to myself. So I steered away for years, opting only for the smallest of brand logos on pockets or the back of my Levi’s. That’s until the slogan tee became a thing, and everyone was branding themselves left right and centre.

And I can confess, I got sucked in too. Now, I’ve built up my own collection of tees labelled with Saint Laurent, Versace and Dior, and I thought it would be a perfect time to choose my favourite that are out there for the season. The statement slogan tee isn’t going anywhere for a while, and honestly they’re just so easy to throw on for your everyday. But the luxurious fabrics, cut or label you’re wearing will have you feeling a little more pulled together. Plus if you love a particular designer and don’t want to invest in one of their bags, a t-shirt is one of the mort affordable ways to buy into the brand you love.

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What are your favourite slogan tees for the season?

And which brands do you think rock the slogans the very best?

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