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Inthefrow is a multi award-winning fashion, beauty and travel publication, founded in 2012 by Victoria after the completion of her PhD. Victoria has since been named as an ambassador for a plethora of global brands including Bvlgari, Armani Beauty and Dyson Hair, created an ongoing jewellery line with Edge of Ember, designed two sell-out clothing lines with Holland Cooper Clothing and wrote the best selling book, The New Fashion Rules.

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Mary Katrantzou x Adidas Sneakers

Lancaster, UK

Mary Katrantzou x Adidas Sneakers

Say hello to the best pair of sneakers I have ever worn on my feet.

I’m a heels kind of gal. I love my Gianvitos, Louboutins and Sophia Websters and would gladly wear them everyday if the balls of my feet allowed. Yet there are particular days when I feel like dressing down a tad. Over summer I did that by wearing the cutest flats I could find, mainly from Webster, Chanel or Kirkwood – you may have noticed I love my designer footwear. But then I stumbled upon the collaboration between Adidas and my favourite designer, Mary Katrantzou.

This particular pair are blatantly Adidas, yet have a print that is unmistakably Katrantzou. And her prints are what make me absolutely adore her work. Generally I wouldn’t think that sneakers suited me, but I must admit I totally fell for these shoes as soon as I tried them. They’re comfy, bright and a touch of designer, and thats all good with me!

I think for anyone who adores premium brands but can’t quite reach to the prices of her stunning dresses or clothing, the Adidas collaboration is a wonderful way to buy into an experiential brand.

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