Multi award-winning fashion, beauty and travel blog, founded in 2012 by Victoria Magrath after the completion of her PhD in Fashion Marketing. Read more...

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An Evening with Inthefrow


I had to share this with you, mostly so I could look back at it in a years time and remember what a fantastic evening it was.

Photography by Laura McCluskey @lauramccluskey

Before you start to wonder, the skirt is from Primark’s new A/W collection. I know, its beautiful isn’t it?! I’m sure it’ll be in stores really soon, although you may need to keep an eye out as I’ve been inundated with questions from people asking where it was from. The necklace is also from Primark and was so perfect with this outfit. The shirt is from ASOS though, as I was originally going for a tailored look, but this skirt was calling out to be worn.
Anyway, this was last week, when I was invited to Primark HQ to present a Q&A Bloggers Masterclass to 30 lovely competition winners. You may have caught up with it on twitter, where Primark were tweeting all of my tips and ideas to the masses. Exciting stuff! I was amazed that hundreds of people entered for the chance to meet me at the event and attend the bloggers masterclass, so it was all quite overwhelming to say the least. Everyone was absolutely lovely. Mainly new bloggers looking for a tip or two about blogging, keeping up with posts, how to write negative reviews, meet new people and find out what colour I’m dying my hair next. I’m sure people want me to get rid of this hair colour already?! But it was fantastic to meet them all after the talk and to hear they all really enjoyed the evening.
The idea was to give a Q&A session, where I could offer some advice and tips about my blogging journey so far. The fact that such a huge brand as Primark had me on their radar to present something like this, is unbelievable and I was thrilled to be asked. I enjoy recapping the last two years, thinking about high and low points, what I have done in that time and what I would maybe do differently. It means that my blog is making some sort of impact. People are enjoying reading it and that is all I ever wanted when I wrote my first blog post back in 2012. So for other people to enquire about how I run my blog and how I have gotten to this point, really makes me feel like it has all been worth it. The long hours, sleepless nights and hundreds of thousands of mistaken photographs.
I want to say a big thank you to you all for following and supporting me and Inthefrow. Next month will mark its two year anniversary and the start of a new and exciting year at Inthefrow HQ. I hope you all come along for the ride.
If you’d like to read some more articles from the lovely ladies that attended, here are a few articles:

My Pale Skin
Love, Beauty & Spa
Aines Wardrobe Video

Thankyou to all 30 of you that attended. It meant the world to me. Big big love xx

 photo victoriasignature_zpsd29616f2.png

Some of these items may have been sent to me for review. Please see my disclaimer for more information

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