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With a PHD in fashion, a hair ambassadorship with L’Oréal Paris and a global audience, Victoria is the lady behind the award-winning fashion, travel and beauty blog, Inthefrow.

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The Beauty Project at Selfridges

Beauty Project Box

Alongside their Hello beautiful campaign, Selfridges launched some pretty fancy beauty boxes. Here is what was inside…

You may have seen the new slogans and signage at Selfridges stores, inside magazines and on billboard advertisements recently. Each includes a large image of a real person, each with their own unique styles and beauty. The signs read Hello Beautiful, and are a way of expressing the fact that everyone is beautiful, whether they are tattooed, pierced, old, young, bearded or bald. To go along with the campaign, they were selling a Beauty Project box with a whole host of goodies inside. They did something similar last year and the box was awesome. I received mine so late due to awful postmen though, that the boxes are now all sold out, but this is what was inside. Miniatures of best selling products, with the Laura Mercier Foundation Primer, Eyeko Black Magic Mascara, Carmex and Tangle Teezer all being firm favourites of mine already. I would recommend them all immensely. But these boxes also allow you to find some other new favourites, such as the Lancaster Sun Maximiser, Percy and Reed dry shampoo and EOS hand lotion all being so so lovely! Keep your eye out for the campaign if you’d like to get involved and definitely keep your eye out for more of these beauty boxes coming available in the future!

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Some of these items may have been sent to me for review. Please see my disclaimer for more information

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