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Multi award-winning fashion, beauty and travel blog, founded in 2012 by Victoria Magrath after the completion of her PhD in Fashion Marketing. Read more...

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Jaded London S/S14

Gingham Crop Sweat
Gingham Joggers
Gingham Crop vest
Gingham Skirt
Pastel Jewel Dress

Well I have definitely been a busy bee recently. Not only do I have my full time job and blog, but I have been lucky enough to model for some incredible brands recently. One of them being Jaded London, an incredible street wear brand that are just taking the world by storm at the moment. They are sold in Selfridges, Topshop and River Island currently with hopes to move into some more huge pure play and department retailers, but you can also buy their clothing online. Consisting of joggers, tees, sweats, crops and skirts, their prints are out of this world. So bright and colourful and unlike anything that anyone else is doing right now. Totally unique and thats the reason I adore every piece they are making! The gingham pink and blues in particular are absolutely incredible and I cant wait to have the set hanging in my wardrobe. But anyway, these are the shots that are currently in Jaded’s Lookbook and on the website, so I really hope you like. Going with a centre parting is always a bit strange for me, but Holly (@Hollyrose8191) made it look so much better than Ive had it done before. Also, with some incredible pink popping lips and peach cheeks, all done by the lovely Julia (@Juliawrenmakeup), the outfits all totally pulled together. It was also the biggest pleasure to shoot with Roman Kemp and be photographed by the amazing Harley Moon Kemp. Definitely a day I wont forget for a while.

V x

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