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Multi award-winning fashion, beauty and travel blog, founded in 2012 by Victoria Magrath after the completion of her PhD in Fashion Marketing. Read more...

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John Frieda Everlasting Blonde

I am a huge fan of John Frieda, and alongside my Paul Mitchell collection on my bathroom shelf is a pretty extensive Collection of the Deep Repair John Frieda bottles. To get some new John Frieda products to try was therefore exciting, although unfortunately I could not try them myself due to my hair being pink. The blonde chemicals in the products would just strip the pink from my hair and make it stripey, which I have accidentally gone through in the past. So, when a good friend of mine came round recently to stay, I asked her to wash her blonde hair with these, so that I could get a true opinion on how they work. This is her verdict:
The product applied really silky and the shampoo lathered perfectly. The way you would expect from a John Frieda product. One thing to notice though is how thin the consistency of the shampoo was in comparison to the usual thick and gel like consistency of most shampoos, but it wasn’t a problem. After applying the conditioner, the hair was left feeling really silky smooth and soft with a smell recognisable as John Frieda, which is always lovely. When the hair was dried, the blonde highlights through the hair were noticeably stronger, so the blonde aspect of this bottle definitely works. I will definitely be buying this throughout winter to prevent my hair from becoming dull due to lack of sunlight and it would be perfect from those with darker blonde hair that just want more of a natural brightening effect. 
Once again, John Frieda have brought out another fantastic product and if I wasn’t currently pink haired, this would without a doubt be something I bought regularly. Anything to give blonde that boost it needs. 

V x

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