With a PHD in fashion, a hair ambassadorship with L’Oréal Paris and a global audience, Victoria is the lady behind the award-winning fashion, travel and beauty blog, Inthefrow.
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London Fashion Week: Day One and Two
I was absolutely thrilled to have been invited along to my first #LFW. Having only had my little blog for just over 11 months, I felt it was a huge achievement to have been asked along to a number of events and shows and it was perfect timing as my Internship with Company Magazine was at the same time. Finally I was down in London for an amazing set of events.
First stop was The Apartment, a beautiful £5Million abode in the centre of Covent Garden. I had been invited along by the lovely girls at Motel Rocks, but the whole event had been organised by Abi Marvel and her awesome brain child, The Apartment. Motel were there with a cute customisation table, where you could pin, paint and iron on patches and drawings to skirts, bags and tees. I went with a light denim mini skirt which I studded and aged along the edges whilst having a natter and a San Pellegrino. Laura Mercier were there with Birchbox to apply make up to those who needed sprucing for a show, Birchbox were there to let you fill up your own box, Sassoon were there to fix your hair if you had been blown by the wind and there were three wardrobes filled with designer clothing that you could borrow for an event. Such an amazing idea for any blogger to go along to between fashion shows, chill out on the sofas and chat with other bloggers. I was there for hours, chatting and chilling with so many lovely new faces.
Then I was off to my first show with Fashion International. They showcase new up and coming labels and give new creatives an opportunity to show off their talents alongside the huge designers. Wajahat Mirza, Aga, Yuvna Kim, Dee Duce and Gianni Lilliu all had their chance at the spotlight, each showing their newest collections to a packed out suite. The first image from Wajahat Mirza’s eveningwear collection, inspired by exotic birds in bright and bold colours. The second, third and main image at the top of the page were taken of Yuvna Kim’s beautiful collection of nude and ivory evening gowns, embroidered with crystals, pearls and feathers. So many beautiful pieces from all of the designers and it was fantastic show to watch. Im sure Pandemonia thought so too.
Day two came around and it was time for my final event, Orla Kiely S/S14. Held at the Elms Lester Gallery, the show was a presentation of the clothing rather than a catwalk show. The concept was safari, with all of the models walking into the presentation area, acting out their own character such as peering through binoculars or catching butterflies. It was so cute to watch and such a great concept to show off the garments. I absolutely loved the new bags in the collection, with the cutest totes and backpacks in beautiful prints, that only Orla can create. The make up was kept quite fresh faced with just-bitten lips with a slight gloss and eyeliner all around the eyes. The clothing was feminine and cute, with midi skirts, pinafore dresses, knee high socks and pretty blouses. Beautiful for spring and making me hate the fact that the weather has now changed dramatically.
I had a fantastic time at Fashion Week and I truly hope that I have the opportunity to go along to some more shows next year. Im keeping my fingers crossed.