I only wish I had bought this sooner. This is by far my most loved product of the past 6 months I would say. The androgen pigment is a light peach, coral pink that I expected to be much harder in the pan and therefore less blend-able However, I was proven totally wrong with this one. The pigment can be applied to the lips, cheeks, eyelids, in fact anywhere you would like to apply it. As on the picture above, I have been applying it as a lip colour using my little finger but also as a cheek colour using my Real Techniques Stippling Brush. The cream goes onto the skin so so beautifully and blends like a dream. The application is so simple and it is now my favourite cheek colour. For my lips, this is also the type of colour I love to wear every day and again it is now my favourite lip colour. It is not too drying as of course it is a matte finish, yet with a slick of carmex or balm, the colour will stay and be even more hydrating, so any dryness can be combatted. So overall, I have found two of my favourite products in one and I could not recommend this enough. I am fast becoming a huge Illamasqua fan.