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Inthefrow is a multi award-winning fashion, beauty and travel publication, founded in 2012 by Victoria after the completion of her PhD. Victoria has since been named as an ambassador for a plethora of global brands including Bvlgari, Armani Beauty and Dyson Hair, created an ongoing jewellery line with Edge of Ember, designed two sell-out clothing lines with Holland Cooper Clothing and wrote the best selling book, The New Fashion Rules.

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Mac Lipstick in Embrace Me

Ever since Leigh Lezark was pictured in Company Magazine wearing Mac Candy Yum Yum I had to get my hands on a bright, neon pink. I was just about to buy Candy Yum Yum when I saw Embrace Me sitting in a limited edition section and ran to the till. It is slightly deeper and richer than candy yum yum yet with the same matte finish, so I thought it would be perfect for the look I wanted. And I have totally fallen in love with it. A really pigmented lipstick with an entirely matte finish that sinks beautifully into the lips. The longevity on this bad boy is insane. It will not rub off even if you wanted it to, so if you apply it and blot and apply and blot, then the colour will be amazing and you wont have any coming off on your teeth or food. The colour speaks for itself really. Yet this is limited edition, so if you want it, get it now, and after that, your next best bet is candy yum yum. J’adore. 

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