Multi award-winning fashion, beauty and travel blog, founded in 2012 by Victoria Magrath after the completion of her PhD in Fashion Marketing. Read more...

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Fashion Apps and Timewasting

You may not be aware, but I am just finishing up a PhD researching mobile fashion app design and that is what I really should be spending all of my time writing about at the moment. However, my love for writing my blog instead does seem to get in the way. The other day I got thinking about how I dont really bridge the gap between the two enough, or even mention it, so I thought I would write a quick post on my favourite fashion apps and why you should get downloading them as soon as. 
I love nothing more than curling up on the sofa for hours and shopping the latest products from my phone. Apps make it so easy to do so, offering a really easy and useable interface that allows you to shop hassle free. My favourite four are definitely Topshop, H&M, Net a Porter and ASOS, not only because they are my four favourite online stores, but because they are some of the best designed. 
The Topshop app is minimal and modern with a layout that is entirely unique. You can find the entire product selection on the app as well as social areas such as the Topshop Tumblr. They offer loads of style inspiration with the collection pieces and overall it is so easy to shop and buy from. This is definitely my most used and I have bought from it safely and quickly los of times. 
The H&M app was recently updated and now allows you to purchase. Along with the update, the design was also given an overhaul and this is now probably one of the best designed apps on the market. They have included inspiration areas with videos and imagery, the full product collection to purchase and a really easy and useable design. I love this app. 
The ASOS app in all honesty could maybe do with a refresh, yet it is still one of the best apps to use for finding products quick and easily. There are loads of options to help you find a product as well as use the app more conveniently and they really have thought about the way the user wants to shop via mobile. The buying process is also super easy and your wishlists from your computer are updated onto your app automatically. Simples.
Finally, the Net a Porter app is one that I love to look at when I’m feeling a bit flush. I would probably never buy anything, but I can pretend I would. The app is really well designed and easy to use and just makes you wish that you were super rich. It helps you to keep up with what is happening in the designer market though and it is always lovely to dream.

If you dont have a phone that can open apps, not to worry, you have the world wide web online to use instead, and probably a tablet computer. But if you’re looking for an upgrade, there are loads of great deals on iPhones now, which I would highly recommend; I literally never put my down. Have a look around for good prices. But if you already have an iPhone or android, I hope I might have inspired you to get downloading and shopping mobile soon.

If you would like a few more recommendations, head over to my other, slightly disowned blog, The Mobile Shopper :)

V x

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