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Multi award-winning fashion, beauty and travel blog, founded in 2012 by Victoria Magrath after the completion of her PhD in Fashion Marketing. Read more...

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Celebrating a Date with Dior at Selfridges London

After over a year of no in person fashion events it was finally time to say hello to London and hello to one of my favourite luxury brands

Did You Know Paris Fashion Week is Going Digital?

It’s Paris fashion week but not as we know it – we can all get involved this season as the calendar moves online and shows virtually across the globe

The Wedding Diaries: We’re Off to Get Married in France!

The Wedding Weekend is finally here – my out of office is on and I’m checking out to enjoy the day we finally get married in France

The Book Club Tour for The New Fashion Rules: Events and Competitions!

Find out the details for the events surrounding my debut book launch The New Fashion Rules, and also how to win a pamper and personal shopping day with me!

How to Plan the Perfect Wellness Retreat at Bicester Village

Bicester Village is more than a shopping haven! Find out how to turn your trip into a Wellness retreat!

The Best Place to Try and Buy Armani Beauty: The Armani Box

An immersive, experiential new store concept awaits you in Covent Garden as Armani Beauty launches their new Armani Box

Paris Fashion Week S/S17 Diary

Rounding off the fashion month with my favourite show of Spring/Summer 2017 in Paris!

Trend Spotting for Spring Summer 2017 LFW

A Round up of London Fashion Week and spotting the next trends to hit the Spring stores

How To Shop Like a Blogger

For two weeks, Seven Dials is hosting a Charity Pop Up Store where you can pick up some amazing blogger bargains! #INTHEFROWXBHF

What Happened at the Dior Cruise Show 2017

All aboard the Dior Express to Blenheim Palace for the Dior Cruise Show 2017

What Happens in Cannes: With Elie Saab

Perfume, Red Carpet Gowns and lunch on a private Island with Elie Saab in Cannes

Walking the Cannes Red Carpet with L’Oreal Paris

Cannes Red Carpets, L’Oreal Blue Obsession Parties and Matching Blue Dresses with Dame Helen Mirren

What happened at the MCM Party in Hong Kong

Neon lighting, art installations, celebrity guests and a party in the centre of Hong Kong!

Viktor and Rolf Couture SS16

Picasso meets exaggerated button ups and Cubism inspired dresses for Viktor and Rolf Couture!

Vauxhall ADAM: Win your Dream Car!

Design and Win your own Personalised Vauxhall ADAM just by personalising the car of your dreams!

Decorating for Christmas

Candles, decorations and inspiration for a beautiful Christmas Tree

How to Create the Festive Burberry Look

A Festive Burberry Makeover at the Beauty Box and a special makeover offer!

What Happened at the Nars x Inthefrow Meet Up

That surreal moment when you get to meet 30 fantastic readers and followers, alongside Nars Cosmetics

The Last of the Summer Weddings

The last wedding of the season and a chance to dress up in a full pink floral dress

Lavender Wedding

Beautiful dresses, lilac bouquets and my best friends perfect wedding

A Beautiful Garden Wedding

A quaint and outdoor wedding in the most beautiful and romantic venue…

Lovebox to the Trading House

Experiencing Lovebox festival before dining in one of London’s coolest new bars!

A Parisienne 10th Birthday with Viktor and Rolf

A pinch myself moment, in beautiful Paris surrounded by beautiful perfume… Well, what a wonderful trip this has truly been. Firstly, thankyou…

A Day at the Lush Spa

If I could recommend one spa you absolutely have to visit… The Lush Spa. Somewhere I didn’t have any prior knowledge of,…

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