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Multi award-winning fashion, beauty and travel blog, founded in 2012 by Victoria Magrath after the completion of her PhD in Fashion Marketing. Read more...

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Fashion

What’s Hot This Week – Ten Trending Summer Picks

Summer is just around the corner and that means sunshine, vacations and all the trending fashion that we adore

Shop the Best Holiday Weekend Summer Sales

There’s Memorial Day weekend sales galore right now and if you’re feeling overwhelmed then check out some of the best savings here

What’s Hot This Week – New In Under £100

A collection of the best new in pieces but make it high street! This week you can add to your wardrobe without breaking the bank

Get The Look For Less: Matching Separates

Wondering how to add the matching separate trend to your closet without breaking the bank? You can always get the look for less

How to Add Metallics to Your Closet for 2023

Lusting over the metallic trend this season? Here’s which pieces to wear and style to shine as bright as can be

Discover Alternative Bridal Styles for Under £500

Don’t want to break the bank on a bridal look and also looking for something a little different? Look no further than our Inthefrow round up

How to Style Your Wardrobe Essentials for Spring

Discover how to style wardrobe essentials from the Victoria x Holland Cooper spring summer collection launch 2023

Get The Look For Less: The Oversized Trench Coat

The Saint Laurent wool coat is the sell out of the year but if you can’t reach the price price point there’s more affordable options for all

What’s Hot This Week – Ten Must Have Pieces

With spring in full swing and hopes for better weather rising check out which must have clothing is set to sell out this month

Spring Wedding Guest Looks for Under £250

An on trend selection of wedding guest dresses for every budget from high street to premium brands no matter the venue

How to Achieve the Quiet Luxury Trend for 2023

The trend of the season is quiet luxury which means subtle logos, minimal branding and sumptuous materials that shout quality

10 Styles Everyone Should be Wearing This Season

Want to know what everyone’s wearing this season and what your favourite brands are dropping? We’ve got you covered

The 8 Staples You Need in Your Spring Wardrobe

Introducing the limited edition spring capsule collection no.5 – Victoria x Holland Cooper spring summer 2023

3 Perfect Reasons to Try Renting your Wardrobe

Thinking about renting your first fashion piece but not sure where to start? Here are three perfect reasons to take the plunge

5 Smart Choices for Your First Designer Bag Purchase

It’s a hard decision to make if you’re thinking of investing in your first designer bag so what style and which brand wins

Is This The Designer Collaboration Of The Season?

Is this the designer collaboration of the season? Discover Louis Vuitton and Yayoi Kusama’s iconic partnership and Harrods takeover

Introducing The New Future of Luxury Diamond Jewellery

As the Victoria x Edge of Ember partnership continues to grow I’m so excited to introduce our new fine jewellery capsule collection

The 5 Coat Trends to Invest In This Winter

Coat trends this time of year are always big news and if you’re wondering what to invest in this season here are the big five

Ways to Wear the 2023 Colour of The Year

Discover the bold, beautiful and joyous Pantone colour of the year for 2023 and how to wear it and even style it in your home

What’s Hot This Week – Ten New In Fashion Picks

Want to know what’s hot this week and what’s trending this season? Look no further than the ten new in fashion picks set to sell out

Dealing With The Pressure to Finish The Year in Style

We all know how it feels to sprint to the finish line and end the year with a bang but what if we aimed to finish 2022 gently and softly?

Shop My Closet in the Black Friday Sales

Look no further for HUGE discounts on amazing pieces from my own closet featuring Valentino, Jimmy Choo, Theory, Sandro, Tory Burch & more

4 Early Black Friday Sales You Won’t Want to Miss

4 of my favourite retailers are proving you don’t always have to wait until Black Friday for the biggest sales and discounts

How to Tackle The Hobby v Career Dilemma

Diving into the blurred lines between hobbies and careers now that social media has skewed our perspective of work or pleasure

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