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Multi award-winning fashion, beauty and travel blog, founded in 2012 by Victoria Magrath after the completion of her PhD in Fashion Marketing. Read more...

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Holiday

5 of The Newest It Bags for 2023

This summer there’s already some iconic it bags to discover and there’s five that are making waves and heading right to our wishlists

How to add a Little Barbie to Your Wardrobe

No talk of summer trends would be complete without a nod to Margot Robbie and Barbie girl style 101 this year – here’s how

3 Vacation Collaborations you Need to Know About

Nothing feels more exciting than bagging a piece of a limited edition capsule collection from some of your favourite brands

Discover 5 of The Best Summer Holiday Collections

Summer always blesses us with some of the best limited edition collections from our favourite brands and these 5 are certainly set to sell out

What’s Hot This Week – Ten Trending Summer Picks

Summer is just around the corner and that means sunshine, vacations and all the trending fashion that we adore

Shop My Closet in the Black Friday Sales

Look no further for HUGE discounts on amazing pieces from my own closet featuring Valentino, Jimmy Choo, Theory, Sandro, Tory Burch & more

30 Trending Wedding Guest Dresses Under £250

In the height of wedding season it’s very easy to break the bank but if you have a budget to keep to here’s 30 beautiful wedding guest picks

This Years Best Designer Collaborations Available Now

2022 is the year of the designer collaboration with so many to choose from but which releases stand out from the crowd this summer?

5 Swimwear Brands You Need in Your Suitcase This Summer

This summer there are 5 swimwear and beachwear brands you need to know and need to add to your vacation wishlist

What’s New & Trending at NET-A-PORTER

A closer look at what’s new in, trending online and on my wishlists at NET-A-PORTER for Spring and Summer 2022

Discover The Up to 25% off Edge of Ember Black Friday Sale

Want to add a little something special to your wishlist this year? Look no further than the only sale that Edge of Ember will do this year!

The Best New Pieces in my Late Summer Wardrobe

A closer look into the new in pieces in my late Summer wardrobe and what I wore to the Venice Film Festival 2021

25 On Trend Shirts for Your Late Summer Closet

If you don’t yet have the perfect shirt in your closet, now is the time to add one of the most versatile pieces you’ll ever own

My Weekend Must Haves for a Summer Staycation

After a travel hiatus and so much time at home the time has come to learn how to pack for summer staycations again but what do we really need?

5 Poolside Trends That are Huge for 2021 Holidays

Whether you’re going to be heading to paradise or indulging in a staycation there’s 5 poolside trends you need to be styling this summer

Summer Styling: Take Your Look from Day to Night

If you’re looking for some simple tips to take your summer style from day to night then look no further than these four I swear by

Introducing Inthefrow x Edge of Ember: The Paradise Collection

I’m so thrilled to introduce my second collaboration with the wonderful Edge of Ember team – The Paradise Collection!

Summer Styling: How to Style Your Favourite Swimwear

Go behind the scenes of my latest Edge of Ember Photoshoot and discover how to style your favourite summer swimwear

Get The Look for Less: Bottega Veneta

Want to invest in a Bottega Veneta piece without the sky high price tag? Discover the trending dupes that are selling fast this season

5 of the Hottest Denim Styles Trending for 2021

Looking to add some new denim to your wardrobe but don’t know what’s on trend? Look no further for the best from some of my favourite brands

Which Trending Colours to Invest in This Summer Season

If colour scares you and you’re not too sure which ones to even consider then read on for all the trending shades of spring summer ’21

What’s New For Spring from 5 of my Favourite Brands

If you’re also feeling inspired to have a wardrobe refresh here’s what’s new this spring from 5 of my favourite brands

Celebrating a Date with Dior at Selfridges London

After over a year of no in person fashion events it was finally time to say hello to London and hello to one of my favourite luxury brands

5 Summer Trends You Need in Your Wardrobe

If you’re looking towards summer and the newest trends might have passed you by so far this year – here are my 5 wearable favourites

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