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Multi award-winning fashion, beauty and travel blog, founded in 2012 by Victoria Magrath after the completion of her PhD in Fashion Marketing. Read more...

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The Best Edge of Ember Black Friday Discounts

Discover the best of the Edge of Ember Black Friday discounts with up to 30% off the brands sustainable collections live now

8 Festive Party Dresses & Discount Codes

It’s party season and that means tracking down that special number that’s festive enough for any occasion this Christmas

What’s New This Week – Hot on the High Street

All our favourite high street retailers have launched their autumn winter collections but which pieces do you need in your closet?

The Best End of Season Sales & Promotions

The end of season sales are currently in full swing and no matter if its beauty or fashion you’re in the mood for you’re in luck

What’s Hot This Week – New In Autumn Fashion

It’s knitwear season, it’s layering season, it’s coat season – perhaps the best season of all. Here’s what new in this autumn

Victoria Magrath x Holland Cooper AW23

Introducing the sign up for the sixth collaborative collection – Victoria x Holland Cooper autumn winter 2023

What’s Hot This Week – The Best High Street Dupes

There are some looks sticking around from summer but just because they’re transitional doesn’t mean you shouldn’t opt for dupes

4 Classic Autumn Winter Trends to Buy Early

Just because it’s not officially Autumn doesn’t mean the weather isn’t perfect to wishlist some new season trends now

The Best of the Reformation Summer Sale

It’s that time of year – the summer sale is now on at The Reformation and we’ve collated the best pieces available for a limited time

What’s Hot This Week – New on The High Street

Some of our favourite high street stores currently have amazing dupes for trending luxury labels and we’ve put together 10 of the best

What’s Hot This Week – Ten Trending Summer Picks

Summer is just around the corner and that means sunshine, vacations and all the trending fashion that we adore

Shop the Best Holiday Weekend Summer Sales

There’s Memorial Day weekend sales galore right now and if you’re feeling overwhelmed then check out some of the best savings here

What’s Hot This Week – New In Under £100

A collection of the best new in pieces but make it high street! This week you can add to your wardrobe without breaking the bank

Get The Look For Less: Matching Separates

Wondering how to add the matching separate trend to your closet without breaking the bank? You can always get the look for less

How to Add Metallics to Your Closet for 2023

Lusting over the metallic trend this season? Here’s which pieces to wear and style to shine as bright as can be

Discover Alternative Bridal Styles for Under £500

Don’t want to break the bank on a bridal look and also looking for something a little different? Look no further than our Inthefrow round up

How to Style Your Wardrobe Essentials for Spring

Discover how to style wardrobe essentials from the Victoria x Holland Cooper spring summer collection launch 2023

Get The Look For Less: The Oversized Trench Coat

The Saint Laurent wool coat is the sell out of the year but if you can’t reach the price price point there’s more affordable options for all

What’s Hot This Week – Ten Must Have Pieces

With spring in full swing and hopes for better weather rising check out which must have clothing is set to sell out this month

Spring Wedding Guest Looks for Under £250

An on trend selection of wedding guest dresses for every budget from high street to premium brands no matter the venue

How to Achieve the Quiet Luxury Trend for 2023

The trend of the season is quiet luxury which means subtle logos, minimal branding and sumptuous materials that shout quality

10 Styles Everyone Should be Wearing This Season

Want to know what everyone’s wearing this season and what your favourite brands are dropping? We’ve got you covered

The 8 Staples You Need in Your Spring Wardrobe

Introducing the limited edition spring capsule collection no.5 – Victoria x Holland Cooper spring summer 2023

3 Perfect Reasons to Try Renting your Wardrobe

Thinking about renting your first fashion piece but not sure where to start? Here are three perfect reasons to take the plunge

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