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Multi award-winning fashion, beauty and travel blog, founded in 2012 by Victoria Magrath after the completion of her PhD in Fashion Marketing. Read more...

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Makeup

Limited Edition Gifts for Beauty Addicts

Beauty lovers everywhere know that the Holidays hold some of the best limited edition gifts from our all time favourite brands

The Best Beauty Advent Calendars For 2023

The time is now to snap up the beauty advent calendar that’s been on your mind before the limited edition releases sell out forever

5 of the Best Mascaras for Dramatic Lashes

Looking for a dramatic, lengthening and bold mascara to add to your makeup bag? Discover 5 of the best from some of our favourite brands

What’s New in Beauty & Fragrance this Summer

The best of what’s new in the beauty sphere this summer from makeup to skincare and even some great discounts on haircare

Discover the New Coral Blush Beauty Trend

Looking for the perfect coral shade to add to your beauty bag this summer? Here are the brands you need to take a second look at

The Best Luxury Lip Balms & Lip Treatments

An updated run down of all the best luxury lip balms, lip masks and lip treatments on the beauty market right now

What’s New in Beauty & Fragrance this Spring

Discover the newest launches in makeup, skincare and fragrance this spring from some of the most loved brands

Where to Buy The Best Quality Fashion Basics

Discover the best brands that produce great quality basics like bodysuits, vests and leggings for every season

5 Hair Styling Products To Perfect Any Look

Looking for a hair product to change your life or even just your styling routine? Here’s 5 that are an immediate add to cart

New Must Try Beauty Launches of 2023

New Year new beauty… that’s how the saying goes right? The newest launches in makeup, skincare, bodycare and haircare

Ways to Wear the 2023 Colour of The Year

Discover the bold, beautiful and joyous Pantone colour of the year for 2023 and how to wear it and even style it in your home

20 Christmas Advent Calendars for Beauty Lovers 2022

Discover the ultimate round up and top 20 of beauty advent calendars for Holiday and Christmas 2022 before they’re gone

New Beauty, Makeup & Fragrance Launches Not to be Missed

Don’t miss these new beauty, haircare, makeup & fragrance launches that are flying off the shelves this summer

4 Reasons to Visit The New Flannels Store in Liverpool

If you’re thinking about a trip to Liverpool then there’s never been a better time because the new Flannels store is now open – a must visit

3 Radiant Foundations for Normal to Dry Skin

If you’re looking to try out a new foundation for the summer and have normal to dry skin maybe my 3 current favourites might win your favour

The Style & Beauty Diaries: November 2021

It’s the most wonderful time of the year and that means a festive monthly round up full of all the things that made November so great!

My Top 5 Beauty Favourites for Radiant Glowing Skin

A closer look at the top 5 beauty products currently in my makeup bag that add glow, radiance and luminosity to my skin

The Style & Beauty Diaries: October 2021

Even when things don’t go to plan the monthly diaries still prove that there’s always things to be celebrated in amongst it all

What’s New in Beauty: My Venice Film Festival Favourites

A look at some of my beauty and makeup favourite from my recent trip to the Venice Film Festival with Armani Beauty

The Style & Beauty Diaries: September 2021

September has flown by and I’m so excited for Autumn but that doesn’t mean we can’t take a moment to celebrate how wonderful last month was

The Style & Beauty Diaries: August 2021

Come celebrate August together with me and look back over achievements, joy and all things style on Inthefrow

My Weekend Must Haves for a Summer Staycation

After a travel hiatus and so much time at home the time has come to learn how to pack for summer staycations again but what do we really need?

The Style & Beauty Diaries: July 2021

I may well be out of office but I’m still taking time to celebrate the last month of achievements, events and joy like always!

What’s Hot in Beauty: NARS Orgasm on The Beach

Discover the newest limited edition NARS summer launch that you’ll want to get your hands on before it’s gone – Orgasm on The Beach

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